Content Trailblazers is an online community comprised of people willing to share their thoughts on different content and their experiences viewing or listening to media. This online community seeks to understand today’s US consumers and provide a place for members of the community to experience new content from today’s leading brands, products, and services. We are excited to hear what you have to say!
To be eligible to participate in the Content Trailblazers community, you will need to complete an initial survey that details your general media consumption and some demographic questions to help us classify your answers. Then, you will need to complete an invitation-only activity by downloading an app on your smartphone and smartwatch. After completing the activity, you will be sent a link to register for the Content Trailblazers community. Once all these steps have been completed you will become eligible to participate in our activities.
We adhere to the MRA market research standards https://www.mrs.org.uk/. For more information on how we protect privacy and confidentiality, click here to see our complete privacy policy.
No. Participation is free. In fact, you may earn rewards for your participation.
Content Trailblazers is currently for the US residents only.
For each study, you will receive an invitation by email to participate. The community research will be conducted online. All you need to do is click on the survey link in the email or copy and paste the Website address into your browser window. Then, simply follow the instructions on the screen to complete the survey.
Not necessarily. We will do our best to identify studies that look like a match based on your profile, but our sponsoring clients may include criteria which is not part of our membership information. In these cases, the only way to know if you qualify will be to ask you up front in the survey. In cases when your household does not fit the criteria, we will try and notify you quickly and release you from completing any more of that survey.
We won’t have a regular schedule of activities, but you can expect a maximum of one survey per month.
Since our surveys will contain activities where you are required to watch or listen to content, the duration of the survey will usually depend on the content. On average, our surveys are approximately 10-15 minutes; however, some can be as short as 5 minutes and others can be longer than 15 minutes. All surveys and activities are completely voluntary, and we let you know the approximate length of the survey in the invitation so you can plan accordingly.
Yes, community members can opt-out by clicking on the unsubscribe link at the bottom of the email to cancel their membership. Alternatively, members can submit a request via an email to support@contenttrailblazers.com with the word "Unsubscribe" in the subject line.
As a member of the Content Trailblazers Community, you are eligible to earn gift cards anywhere between ($5 - $30) for completing surveys.
Toluna takes the security of your personal data very seriously and abides by the UK Market Research Society Code of Conduct and the UK Data Protection Act 1998.
This means that your data will be secure and will never be passed on to third parties without your permission. For more information, please see our Terms & Conditions and Privacy Policy.
We collect some personal data about each member for a number of reasons:
- It enables us to contact you about research (i.e., surveys, discussion forums, poll questions, Immersion activities) you can take part in
- It enables us to contact you with surveys that are specifically relevant to you and your lifestyle.
- It helps us to analyze the survey data by different categories such as gender, age or the region consumers live in.
Don't worry – it will not be possible for any individual respondent to be identified from the results. Your information will only be used for research purposes.